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How to Start and Run a Successful Microbusiness

Instructor: Catherine Winter
Sailorgirl Jewelry

 

2008
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Overview: Want to sell your creations? Perhaps it is piling up around the house, all your friends have all the jewelry they can ever wear, and now you are wondering what to do? Or maybe you would like your hobby to pay for itself? Or maybe you would just like to throw off the shackles of the corporate lifestyle and go out there on your own doing something you love? Whatever the reason, if you are considering selling your jewelry — you owe it to yourself to take this course.

The instructor: Catherine Winter successfully makes and sells jewelry using her own handcrafted lampwork beads and silver components. She spends her summers working the craft fair circuit in Ontario, and wraps the season with a booth at the presitigious One-of-a-Kind Craft Show. She spends her winters sailing in the Caribbean.

This course will cover:

Intro:
  • definition of micro-business
  • what is success
  • aims of this course
1. Starting Out
  • the setup
  • licenses and permits
2. A Business Plan
  • do you need one?
  • the structure of a plan
  • setting goals and defining the paths to meet your goals
    (business plan worksheets and templates included)
3. Product: Making it is the easy part of business!
  • pricing
  • packaging
  • inventory levels of products and raw materials
4. Sales and Marketing
  • promotional materials
  • public relations
  • mailing lists
  • wholesale versus retail
  • a web site
  • building a clientel
5. Day to Day running your company
  • a book-keeping system and accounting
  • your network
  • taxes
  • office paperwork, and office systems
    (worksheets and templates included)
6. Paying Yourself
  • this is the point
    ;-)
  • pricing your beads
  • pricing
    your labour
  • pricing your jewelry

 

This is a 3-hour class (with a 15 minute break) - Includes worksheets and handouts. You may bring one item of your jewelry to use in the "pricing" exercise!

Time:

  • Thursday classes are: 6 pm - 9:15 pm

Price: $45.00 (+ GST), payment in full at time of registration

 

To enroll in this class, please call 416.701.1373

or toll free 877.473.2323

(877.473.BEAD)

 

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