Swarovski Re-Branding – What used to be Swarovski is now CRYSTALLIZED

We received the following communication from Swarovski earlier this week – which is announcing, in short, that Swarovski wants to create more of a distinction between it’s crystal ornaments business line – the Swarovski stores and the crystal figurines and their own line of jewellery, and their components business – the beads, pendants, rhinestones and other beady items. As such – we are being told to change the way we present our Swarovski-made items. Rest assured, that when we now talk about CRYSTALLIZED(TM) – we are still referring to the same quality and sparkle that you have come to adore …