This, That, and the Other: A Rose by any other Name

Well – Swarovski has done it again. They have changed their brand name for the beads and pendants and rhinestones. You may remember that a few years ago – Swarovski re-branded themselves Swarovski Crystallized Elements. We whined. We complained. So did others. I’m fairly certain that our complaining alone didn’t do the trick – it is probably more like it was such a mouthful that no one could manage it. They shared some stories with us of supplying the crystal elements at no charge for some Hollywood red carpet events – crystals for Oscar gowns and such, and then have …