The Business Chat – Your Elevator Speech

Last week we discussed the most common problem every small business has, especially new businesses, they can’t define what they sell. How do you market something that you haven’t yet defined? There are 2 marketing tools that every business should create in order to define their product and convey that information to the customers. The first is your “elevator speech”. All corporate refugees should recognize the elevator speech. Imagine you get into an elevator in an office building with a bicycle courier and he asks “what do you do?” By the time he gets off, he should know who you …