The Business Chat – Your Tagline

How many of you rode an elevator this week and thought about your elevator speech? For those just tuning in last Saturday we discussed the beginning of creating your own brand by creating an elevator speech. Today I’ll continue with the second marketing tool that every company (and you, you are a company) should create. Along with your elevator speech I recommend that everyone create their own tagline. A tagline tells customers what to think about you. Here are 2 excellent taglines: Just do it. You deserve a break today. I don’t have to say the company name, you know …