The Business Chat – Sell Your Story

A few weeks ago we started a discussion on defining your product. If you don’t know what you sell, you can’t communicate this to a customer and communication is the basis of marketing. “Jewelry” is too broad a term and I challenged you to distill your work into a nice short description. Well guess what, today I’m here to tell you that you don’t sell jewelry. Well, yes you do, however jewelry (or knitting or art) is only a small part of what you sell. If someone wanted to buy a pair of earrings they could go to a mall. …