The Business Chat – Sell Your Story

A few weeks ago we started a discussion on defining your product. If you don’t know what you sell, you can’t communicate this to a customer and communication is the basis of marketing. “Jewelry” is too broad a term and I challenged you to distill your work into a nice short description. Well guess what, today I’m here to tell you that you don’t sell jewelry. Well, yes you do, however jewelry (or knitting or art) is only a small part of what you sell. If someone wanted to buy a pair of earrings they could go to a mall. …

Inspiration Fridays

Will be late today – in fact, I won’t have it up until late tonight. I do have something though!  I plowed through, and made a ring at 5:30 this morning 🙂 – But hey, I did get it made.  Unfortunately I won’t be able to get it photographed until after we get home from Soccer tonight. It is now 4:30 am – on Saturday, and I still can’t find the sdcard for my camera.  I am not giving up, but I do have a metal fusing class today. I need to prepare for that – as I’m sure my …

Dream Vacation

Last month, we asked: “So – if you could go anywhere or do any bead or jewelry-related thing in the world – What would it be? A trip to Tucson to buy stone beads?  Or a trip to Murano to take a class with a master lampworker?  Or maybe the Tower of London to see the Crown Jewels of England?  A week-long bead retreat class? What is your bead-fantasy?”   Here is what some of you had to say! “A week long bead retreat class, of course!!!”   “Ahhh to find my happy place …  A week-long bead retreat class …

Summertime

I’ve been enjoying a lovely morning with the girls. We’ve decided to stay home, as it’s been a busy few days with them. We so need a chill out day!  While enjoying my morning coffee in the backyard, and listening to Summertime by Janis Joplin – I thought a good project with the girls would be to make long strands of peace necklaces/beads – tons of em’ a la Janis – thinking of her famous pose wearing nothing but her beads.  We can do outside (at least until it rains)…beading and summer can mix.

Jewelry Business: The Stuff you need to know

Some of you already know her as “Sailorgirl”, but our very own jewelry business and bead show guru, Catherine Winters is going to be teaching at beadFX this summer through fall. The How to Have a Successful Craftshow class is coming up on Thursday July 22. For all those who are planning to participate in the various bead shows, this summer and fall, Catherine will tell you what you need to know in order to have your first kick-ass show. Do you want to sell your creations? Perhaps it is piling up around the house, all your friends have all …

All Wrapped Up – Which Wire for Wire Wrapping?

Wire wrapping and choosing wire – what is the best wire to use? Well – like anything – it really depends on exactly what you mean. In this case – what do you mean by “wire wrapping?” I tend to think of this stuff (on the left) when someone says “Wire Wrapping,” – but this, (on the right) can also be called “wire wrapping.” I’m sure I don’t know what else to call it! The techniques as as different as the end results – and so is the wire used. The secret – the flat-out, knock-down, depths of hell secret …

Syringe Metal Clay

Syringe form silver clay is a fun an interesting form of metal clay. Syringe clay is a thinned form of silver clay preloaded into a syringe. With the syringe clay you can pipe out long strands of silver clay and make some interesting designs. There is a lot of ways you can use your syringe: “Sunflower”, in this piece I used syringe to create the centre. It was done by creating a cork form that the clay was syringed over top. This piece is a Art Clay Level One Certification project. This one is done by Susie Levitsky. It is …

The Business Chat – Your Tagline

How many of you rode an elevator this week and thought about your elevator speech? For those just tuning in last Saturday we discussed the beginning of creating your own brand by creating an elevator speech. Today I’ll continue with the second marketing tool that every company (and you, you are a company) should create. Along with your elevator speech I recommend that everyone create their own tagline. A tagline tells customers what to think about you. Here are 2 excellent taglines: Just do it. You deserve a break today. I don’t have to say the company name, you know …

Inspiration Fridays

Well,  I come in shame. I have nothing. It’s just been one of those weeks…. I’m still quite excited about the project I have planned, and hopefully I’ll have better luck this week. And of course, I don’t think anyone had a particularly great week for creating anything – as I don’t have anything else to show either 🙂 So – Let’s try a new one…Go forth and create!