The Business Chat – Newsletters Part 2

The main point from last week’s post was that it is not the customer’s job to stay in touch with you – it is your job to stay in touch with the customer. The secondary point was that a newsletter is an excellent way of staying in touch. Starting a newsletter can be a daunting process especially if you’re not that confident as a writer. Or maybe you have a newsletter that isn’t quite doing its’ job and it needs a bit of sparking up. Today we’ll talk about 10 steps to building a winning newsletter that everyone will be …