Inspiration Friday – er Saturday

Kids go back to school finally next week – I should be back on track to regular posting soon! If you would like to participate in our Inspiration Friday posts and get some free publicity…Come on people – free publicity is good!  It really can be anything at all, and not necessarily related to jewelry. Once you’ve got it made, send us a picture and we’ll post it here. Submissions should be sent to info@beadfx.com with the subject line “Inspiration Friday”  There is no timeline, so please don’t worry about trying to complete it within a week.  If you have …

The Business Chat – Marketing Materials

My car is sitting outside, packed to the roof with my booth stuff, I’m off on the road again for another show. It’s the Signatures Christmas show. Yes I said that word, Christmas. It’s October. Yikes!!! As I pulled my booth together over the last few weeks I referred constantly to my handy checklist of booth materials. (I’ll be discussing this next week). On my checklist are all my promotional materials and packaging (which I count as promo stuff). Promotional materials and packaging are incredibly important for keeping my business alive. They promote my brand, reinforce my message, and keep …