The Business Chat – It’s a holiday!
At my last show (the One of a Kind spring show April 2011) several people came in looking for “teacher gifts” for June. This is a phenomena that I’m not that familiar with as I don’t have little kids and my school days are way behind me. It was one of those “Aha!” moments for me. Marketing is easy when it’s Christmas, or Valentines Day or Mother’s Day. It’s all those in-between times that can lead to a sales drought. Now I’m going to find something interesting, I’m going to give my customers a reason to shop, I’m going to …