The Business Chat – Your Right People

Imagine standing at a craft show and someone walks up, raves about how wonderful your work is and buys 4 items. 10 minutes later this happens again. You check your email and there’s another fan telling you how great your work is and buying a piece. Fabulous! If you could only find more of these people! These fans – your people – are your right people, they are your target market. By determining your target audience you will be better prepared to make decisions about which craft shows to book into, which online stores to set up, where to advertise, …