First light is around 5 a.m. as we camp overnight in the desert. The sky
turns from midnight black to a pale grey. Streaks of purple and pinks appear.
There are some touches of blues and greens. Everything is still and quiet as
the world waits for the giant ball of orange to appear and a new day to begin.
I make my beads to tell stories of my travels and of the world I see. From
my beads I spin tales into not jewelry, but wearable art. These earrings are
memories of my Australian outback camping trip where I learnt about wild
camels, wombats and all the colours a night sky can be.
Each bead is individually made by me! There is no paint on any of my beads,
just glass upon glass upon glass. These earrings beads each measure
approximately 13mm x 11mm. They hang on handmade sterling silver ear wires for
a total length of approximately 30mm.
have features. They are short, long, round, made of wool/clay/silver/glass etc.
You can describe the thing.
thing. We can buy things anywhere. If all my customer wanted was a pair of
earrings they could go to a mall. My customer (and yours) wants more. They are
looking for a connection with the actual making of the product. They want a
story. They want to know the artist, this is why they have chosen to shop at a
handmade venue, either online or at a craft show.
mass-produced-in-third-world stuff. The more you can tell them about the
process and the story and inspiration behind the work, they more they will
engage with it. I want my customer to know why I call my earrings Desert
Sunrise. I want them to know that I make the glass beads. If someone
compliments my customer on her earrings I want them to respond with “oh, I got
these online by a woman who makes the beads. She watched a sunrise in the
desert and got inspired to make these. Aren’t they great?”
competition. While other designers can make a pair of earrings similar to mine
they cannot tell the same story. This is your way of standing out from the
crowd. If you are selling online your story is your product description. If you
are standing at a show, your story is your conversation with the customer.
aren’t writing a novel. People have short attention spans, sometimes just
naming a product is enough. If you aren’t used to selling/telling your story
you can start by naming your pieces.