The Business Chat – 20 ways to screw up

1.       Not having a business plan. Fail to plan and you plan to fail. a.       Without a roadmap how do you think you’ll get to where you want to go? 2.       Not understanding your break even point a.       What does it cost you to make your product? What is your profit margin? 3.       Underestimating costs a.       You need to know your costs. Not just to make your product but to run your business. Craft show booths aren’t free. Neither is packaging nor postcards. 4.       Overestimating revenue 5.       Using crappy out-of-focus product photos 6.       Not developing standard greetings and signature lines …