The Business Chat – Call to Action

A call to action is a marketing term that boils down to this: Decide what action you want readers to take. Ask them to take that action. Ask them clearly, succinctly and unmistakably. The “call to action” is one of the most important concepts in marketing and promotion.  Simply put, in every communication you have with your audience you should know what you want them to do. You tell them what you have to offer, you tell them why you are the best one to offer this, and then you ask them to take the next step. You’ve seen millions …