Floating Display Frames

I just want to rave on about these floating display frames. I didn’t get a lot of space to talk about them the other day when we rolled them out – so I just want to show you them in more detail – because I think these things are the bees knees. The first time I saw them was in a Swarovski promotional package – there was one of their big, honking crystal pendants, floating in space. Ok, I thought – that’s cool, but a vacuum formed package is kind of a luxury for the regular person like me. Then …

The Business Chat – ARGH, rejection

It arrives.  The envelope. From the show you applied to.  You hold it, wondering, am I in or am I out? Do they want me? With bated breath you open it…. “Dear applicant, We regret to inform you…” Damn. Crap. Argh. You’ve been rejected. Don’t feel bad, we’ve all been there and still are there sometimes. You might assume that as a professional crafter with 11 years’ experience and hundreds of craft shows on my resume that I’m in a show automatically. But no, there is no guarantee. I’m sitting here waiting to hear from two new shows that I’ve …

The Business Chat – You have 2 feet

Come on everyone, let’s walk down this aisle at the craft show, I can see some nice bright colours down there.  Why this aisle you ask? Some people methodically walk up and down every aisle. Others randomly stroll wandering when something catches their attention. And here’s our problem as jewelry designers. It’s pretty hard to catch someone’s attention when your product is 5cm in size. At a distance how does a tiny object compete with a bright painting, or a shawl or a chair in the neighbouring booth?  Signs. Posters. Photos.  That pair of earrings when blown up on a …

The Business Chat – Building a booth

Several of you have written me lately to ask about building your first booth. (You do know that you can email me questions? Catherine@sailorgirl.com, always happy to share information). You have asked about where to buy a booth, and where to get the parts. OK, let’s talk booth.  You must create a booth that is a showcase for your work, not a stand-alone fabulous booth. Some booths are so pretty, so creative, so much a work of art on their own that the product is secondary to the display. Your display is the supporting character in your act. Without it …

The Business Chat – what to do when you’re rejected

It arrives. The envelope. From the show you applied to. You hold it, wondering, am I in or am I out? Do they want me? With bated breath you open it…. “Dear applicant, We regret to inform you…” Damn. Crap. Argh. You’ve been rejected. Don’t feel bad, we’ve all been there and still are there sometimes. You might assume that as a professional crafter with 10 years’ experience and hundreds of craft shows on my resume that I’m in a show automatically. But no, there is no guarantee. I’m sitting here waiting to hear from three new shows that I’ve …

The Business Chat – how much will I make?

“I’ll never have enough time to make enough! What am I going to do?” wailed my caller. My friend was in quite a panic, she’d just received her acceptance into a much larger show than she has done in the past. It’s a good show on a summer long weekend and now she’s in a state about not having enough inventory. Here’s how the conversation went. First, I applauded her for starting to think about inventory 4 months in advance. Then we talked about her sales expectations. My friend makes a large statement necklace that gets a lot of compliments …

The Business Chat – let’s build a booth

Several of you have written me lately to ask about building your first booth. (You do know that you can email me questions? Catherine@sailorgirl.com, always happy to share information). You have asked about where to buy a booth, and where to get the parts. Well, let’s talk booth. You must create a booth that is a showcase for your work, not a stand-alone fabulous booth. Some booths are so pretty, so creative, so much a work of art on their own that the product is secondary to the display. Your display is the supporting character in your act. Without it …

The Business Chat – Your Holiday Booth

Your booth is your store, even if it’s only for an afternoon. How your store looks absolutely affects your sales. Your display will make your store’s first impression on your customer. For the basics of booth display you should read Booth Display 101 and Booth Display 201. Today we’re talking about how to display for a major holiday season. Now is your chance to shine! Speaking of shine – it’s Christmas, go ahead and add some glitter to your display and get festive. A lot of people find shopping tedious and by the time they get to you they’re fed up. What can you do …

The Business Chat – Rain or Shine

Last night around 4 a.m. I woke up with a start, what was that noise? Oh, rain. Oh, thunder. Oh, tomorrow is a show day. Oh, heck. Here’s the thing with outdoor craft shows, they are rain or shine meaning that they go on regardless of thunderstorms, tornadoes or extreme heat waves. You just have to be prepared. So here are some tips on surviving an outdoor craft show. You absolutely must have a tent. And it has to be a good tent. You must weatherproof your tent. Now you must weatherproof yourself for rain. Craft shows are not the …

The Business Chat – 7 tips for taking care of your best sales tool

For the past few months you’ve been working like crazy, creating fabulous art. It’s ready to be seen by the world. You built a gorgeous booth. Everything is packed. Every detail has been thought of. Or has it? Have you taken some time to look after your most important sales tool? YOU. You are your most important sales tool. When you’re prepping for a show you spend so much time thinking of your work, your display, your packaging, your marketing that sometimes you don’t look after you. Without you nothing is going to get sold. It’s important that you make …