Got into an interesting conversation yesterday with someone who has retired from a career of being in the marketing and promotion and logo-design business. We got to yakking about how hard it is, in general, to convince people that “art” is valuable.
So as we were talking – he told me of a life-time of pitching advertising campaigns to business owners who, in his words, “acted like I was costing them money.” He went on to explain that he had spearheaded re-branding projects for companies that literally had turned them from money losers to big, successful corporations (you would recognize the names if I told you). And the campaigns had run in the thousands of dollars (less than ten) – and returned millions many times over.
The phrase stopped me cold, so I’ll repeat it. “They acted as if the advertising/logo/branding was going to cost them money.”
Except that’s exactly what makes you money – people remembering your name, knowing who you are and what you do, and coming to you when they need your product or service.
If you are new to making jewelry – you may not have yet
run into the phenomenon of people not valuing your work. If you have
been at it awhile, and maybe have tried making jewelry for sale – you
will eventually run into people who think that your time and creativity
have no value.
We live in a culture that deliberately devalues art and creativity –
from stereotyping the “starving artist” to turning school art programs
into time-killing and time-wasting afterthoughts. Art is a low-status career – ever hear of an important and powerful wedding photographer?
I don’t have a solution for this – I just thought I would mention this as something to think about. I don’t think it’s right – but it’s so deeply entrenched – I don’t know how you would change it.