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Swarovski Crystal Beads

Swarovski has been the premium brand for the finest crystal embellishments since 1895. It was recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design, and lighting industries across the globe.

Sadly, in 2020, Swarovski changed it's strategy and elected to stop selling to the consumer market, phasing out it's products gradually, ending in October 2021. 

While it will continue to sell to factories for production, it will no longer sell to distributors for resale to bead stores.

Curious about color equivalents - Swarovski vs Preciosa? Read here.


Once available in a myriad of colors, effects, shapes, and sizes, Swarovski crystals used to offer designers a fabulous palette of inspiration. They added sparkle and cachet.

A family-owned company for more than 120 years, with values rooted in integrity, respect, and excellence, Swarovski was noted as much for its ethics in business as for its contemporary artistry and innovative flair. However, time and management styles change.

2020 saw the end of an era, as Swarovski stepped away from the creativity market, and elected to focus solely on manufacturers.